Overview

I led the design and development of an integrated media kit campaign for Web2Carz, creating both a multi page media kit and a custom coded landing page to support advertising and partnership outreach. The media kit was designed to communicate audience demographics, content strategy, market positioning, and advertising opportunities through engaging visuals and data driven storytelling.

To extend the campaign digitally, I designed and hand coded a dedicated landing page, translating the visual language of the media kit into an interactive web experience. By managing both the creative and technical execution, I ensured consistency across every touchpoint while delivering a scalable marketing asset that supported sales efforts, strengthened brand credibility, and improved the overall advertiser experience.

Overview

Led the design and development of The Plexus Groupe Associate Playbook, an internal communications and onboarding resource created to help employees understand the company’s culture, capabilities, resources, and strategic vision. Designed to serve as both a welcome guide for new hires and a long-term reference tool for existing associates, the publication consolidated essential information into a cohesive and engaging brand experience.

From concept exploration and cover design to editorial layout and visual system development, I created a publication that balanced information accessibility with strong brand expression. The final playbook enhanced the onboarding process, improved internal communication efforts, and provided associates with a consistent resource aligned with The Plexus Groupe’s evolving brand identity.

Overview

As Senior Graphic Designer, I led the design and production of branded event materials supporting The Plexus Groupe’s annual Team Building conference. The initiative included the development of large format environmental graphics, keynote speaker banners, promotional flyers, event signage, and supporting print collateral designed to create a cohesive attendee experience from arrival through keynote presentations and breakout sessions.

Working within established brand guidelines, I developed a flexible visual system that combined bold typography, branded geometric elements, event photography, and environmental graphics to create a consistent identity across multiple touchpoints. Featured here are a keynote speaker banner and companion promotional flyer created to support speaker engagement and event communications, helping attendees navigate the event while reinforcing the Team Building 2026 brand.

The broader campaign included numerous banners, signs, and print materials displayed throughout the conference venue, contributing to a unified event experience that strengthened brand visibility, enhanced attendee engagement, and elevated the overall presentation of the organization’s flagship annual gathering.

Overview

Designed and produced a comprehensive employee benefits communications program for Tempus, a healthcare technology company focused on advancing precision medicine through data and artificial intelligence. The initiative included a multi page benefits guide, open enrollment materials, benefit specific flyers, and supporting print and digital communications designed to educate employees on available healthcare, financial, and wellness benefits.

By combining editorial design, information architecture, and brand storytelling, I transformed complex policy information, plan comparisons, contribution tables, and enrollment requirements into a user friendly experience that supported informed decision making during the annual enrollment process. The visual system balanced detailed content with strong typography, scientific imagery, and structured layouts, creating a scalable communications framework that could be utilized across multiple benefit categories and distribution channels.