Web Marketing
These projects reflect my approach to digital marketing campaigns, social media advertising, lead generation funnels, content marketing, landing page design, video production, and integrated marketing initiatives created for automotive, insurance, employment, and real estate industries. The work demonstrates the ability to connect creative design with measurable business objectives across multiple digital channels.
ApartmentPicks Digital Marketing
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing
Overview
Led the creative development of a multi channel digital marketing campaign for ApartmentPicks.com, an online apartment shopping platform connecting renters with available housing opportunities. The project included the creation of display advertising, Facebook carousel campaigns, social media assets, landing pages, and a custom microsite designed to support customer acquisition and drive qualified traffic.
The creative strategy centered on relatable young lifestyle imagery, simplified messaging, and a modern visual identity that resonated with renters navigating the apartment search process. By developing a cohesive system that extended across advertising, social media, and web experiences, the campaign strengthened brand recognition, improved message consistency, and created a unified path from ad engagement to conversion.
Instagram Lead Generation Campaigns
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing / Editorial
Overview
Designed and executed targeted Instagram advertising campaigns for Web2Carz to support vehicle discovery and customer acquisition efforts. The campaigns featured a range of automotive offers promoted through platform specific creative optimized for mobile engagement and social media consumption.
Using a combination of compelling vehicle photography, bold messaging, and flexible campaign templates, I created a repeatable visual system that allowed multiple vehicle offers and promotions to be launched efficiently while maintaining brand consistency. The creative was designed to capture attention within crowded social feeds, communicate vehicle value propositions quickly, and drive users toward lead generation and shopping experiences.
As part of a larger integrated marketing strategy, these campaigns contributed to Web2Carz’s digital advertising efforts by connecting social media engagement with downstream lead generation and automotive shopping objectives.
Automotive Finance Lead Generation Campaign
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing
Overview
Designed a series of digital advertising campaigns promoting automotive financing and refinancing solutions for Web2Carz. The initiative included display advertising, social media campaigns, and conversion focused creative targeted toward shoppers across lower credit profiles. By combining compelling messaging, strategic calls to action, and engaging visual design, the campaigns drove qualified traffic into lead generation funnels that connected prospective buyers with dealership financing opportunities. The resulting creative system provided a scalable framework for customer acquisition while supporting revenue generating lead programs for automotive retail partners.
LinkedIn Carousel Awareness Campaign
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing
Overview
As Senior Graphic Designer, I developed many LinkedIn carousel campaigns for The Plexus Groupe designed to educate business leaders on complex insurance, risk management, and coverage related topics. Created as part of the firm’s digital content marketing strategy, these campaigns transformed industry insights into engaging, easy to digest social content tailored for LinkedIn’s professional audience.
Using a swipe through storytelling format, the campaigns explored topics ranging from overlooked small business insurance exposures to the impact of natural disasters on insurance premiums and market conditions. Each carousel was carefully structured to guide viewers through key concepts using concise messaging, data driven insights, and a consistent visual system that balanced educational content with strong brand presence.
The creative approach focused on simplifying complex insurance information through clear content hierarchy, bold typography, and visually engaging layouts that encouraged interaction and increased content consumption. By presenting industry expertise in an accessible format, the campaigns helped position Plexus as a trusted advisor while supporting broader brand awareness, audience engagement, and thought leadership initiatives across social media channels.
These campaigns are representative of a larger content marketing effort that combined strategic messaging, visual storytelling, and educational outreach to deliver value-driven content for business owners, executives, and decision-makers navigating an evolving risk landscape.
Live Well Work Well Digital Wellness Campaign
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing
Overview
To support ongoing employee wellness initiatives, I designed and developed the Live Well Work Well digital resource program for The Plexus Groupe. The project included the creation of a monthly multi page wellness PDF series and a dedicated, responsive landing page that served as a central library for archived editions. The goal was to provide clients and their employees with accessible, engaging health and wellness content that could be distributed digitally throughout the year.
I designed each newsletter to present complex wellness topics in a clean, approachable format while maintaining consistency with Plexus brand standards. Topics ranged from mental health awareness and stress management to nutrition, fitness, and seasonal wellness guidance. To improve accessibility and user engagement, I also designed and built the accompanying web page, allowing visitors to browse, preview, and download current and past editions from desktop and mobile devices.
Producer Profile Landing Pages
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing
Overview
These producer profile landing pages were designed and developed in HubSpot to support Plexus producers during prospecting and business development efforts. Each page functions as a personalized digital business card, allowing prospects to quickly access contact information, schedule meetings, and connect through multiple communication channels. QR codes placed on printed business cards direct users to the producer’s dedicated landing page, creating a seamless bridge between in person networking and digital engagement.
The challenge was to create a scalable template that maintained brand consistency while allowing each producer to showcase their individual profile. Using a combination of HubSpot functionality and custom coded HTML/CSS, I designed a responsive experience optimized for both mobile and desktop users. The interface prioritizes accessibility and ease of use, placing key actions email, phone, LinkedIn, and meeting scheduling at the forefront of the user experience.
Beyond serving as a contact page, the landing page acts as a lead generation and relationship building tool. By integrating scheduling functionality directly into the design, prospects can immediately book meetings without navigating away from the page, reducing friction and increasing engagement opportunities. The result is a professional, branded experience that enhances producer visibility, streamlines communication, and supports Plexus’s business development initiatives.
Exclusive Vehicle Review Video Series
-
Role
Senior Graphic Designer
-
Team
Marketing Manager / Marketing / Editorial
Overview
I led the production of an exclusive automotive video review program for Web2Carz, creating original vehicle content designed to educate and engage in market car shoppers. The initiative expanded the site’s editorial offerings by pairing professionally produced video reviews with Web2Carz’s in house written vehicle evaluations, providing consumers with a more immersive and informative research experience during the vehicle shopping process.
My role encompassed the full content production lifecycle, including shot planning, on location vehicle photography and videography, content direction, post production editing, motion graphics, and final video delivery. Each review was designed to highlight key vehicle features, performance characteristics, technology, interior amenities, and overall value through concise, consumer focused storytelling optimized for online viewing.
The video series supported Web2Carz’s broader content marketing strategy by increasing engagement, enhancing vehicle research content, and strengthening the platform’s position as a trusted automotive shopping resource. By combining original editorial reviews with professionally produced video content, the program provided shoppers with multiple ways to evaluate vehicles and make more informed purchasing decisions.
Example of exclusive car review on desktop website.
Example of exclusive car review photography. View Photography Page
