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Graphic Design Print Collateral UI/UX HTML/CSS/JavaScript Brand Identity Package Design

Alance Ward

I'm a graphic designer, developer, artist, musician & overall creative.

I have ten + years of experience in UI/UX as well as print collateral design.
I can make your stuff look & work better.
Alance Ward graphic designer portrait

10+ Years of Graphic Design
Experience

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Portfolio

Selected Work

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UI/UX Web Design
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Web Marketing Design
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Brand Identity
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Print Collateral Design
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Publication Layout & Design
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Infographics
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Photography
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Media Package Design

Service

My Expertise

I view design as an emotional language, akin to music, and believe that speaking it well is crucial for effective communication.

UI/UX
Design

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I blend functionality with visual design, ensuring seamless interaction across digital platforms.

Marketing
Design

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I design marketing collateral for both print and web that effectively communicates your messages.

Brand
identity

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I develop cohesive visual identities that define a brand's personality and message.

Information
Design

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I combine compelling imagery and elements to tell a story. I help people understand complex ideas.

about me

about me

about me

about me

10+

years
of experience

Professional profile

My Resume

Multidisciplinary Designer

With a foundation in print design and marketing, I’ve evolved into a multidisciplinary designer working across UI/UX, front-end development (HTML, CSS, JavaScript), and digital marketing. I combine strong visual design with technical execution to create work that is both engaging and effective.

  • Name : Alance Ward
  • Phone : (312) 533-8027
  • Email : alanceward@gmail.com
  • Experience : 10+ years
  • Freelance : Available
About Me

12/2024 - 6/2026

Senior Graphic Designer

The Plexus Groupe

The Plexus Groupe is a Top 100 independent insurance advisory firm serving clients across a broad range of industries. As Senior Graphic Designer, I led the development and execution of integrated print and digital marketing initiatives, helping strengthen the company’s brand presence, support business development efforts, and enhance client engagement through strategic visual communication.


  • • Led the design and production of 30+ marketing assets per quarter, including client facing sales collateral, presentations, thought leadership content, and digital campaigns.

  • • Redesigned and modernized the company’s brand guidelines, introducing new color standards and establishing greater consistency across marketing, sales, and digital communications.

  • • Elevated the Plexus brand across multiple channels, including social media, landing pages, email marketing, internal communications, and business development materials.

  • • Enhanced website SEO through content optimization, technical updates, and strategic design improvements that increased search visibility and strengthened the company’s digital presence.

  • • Designed and optimized web landing pages to improve user experience, support lead generation efforts, and maintain brand consistency.

  • • Collaborated with marketing leadership, subject matter experts, and external vendors to bring projects from concept through final production while managing multiple concurrent deadlines.

  • • Leveraged AI assisted tools and modern design workflows to improve efficiency, accelerate content development, and streamline creative production.

    • 10/2011 - 9/2024

    Senior Graphic Designer

    Web2Carz.com, LTD

    Web2Carz is an automotive shopping and lead generation platform that also managed a portfolio of microsites, including apartmentpicks.com. As Senior Graphic Designer, I oversaw brand identity, user experience, and creative strategy across marketing, editorial, and revenue generating initiatives.


  • • Led cross functional teams in the design and development of websites, microsites, forms, and landing pages, resulting in a 30% increase in lead generation.

  • • Directed brand execution across digital marketing campaigns, advertisements, social media, infographics, logos, and promotional collateral, ensuring consistency across all customer touchpoints.

  • • Managed design, editorial, and marketing teams to develop high performing advertising campaigns that increased conversion rates by 263% and PPC revenue by 140%.

  • • Produced and edited video content for weekly automotive social media segments and created photography for exclusive vehicle reviews, contributing to increased audience engagement and brand visibility.

  • • Collaborated closely with stakeholders to align creative initiatives with business objectives, supporting customer acquisition, revenue growth, and long term brand development.

    • 2/2010 - 10/2011

    Lead Graphic Designer

    DKP Image + Media Inc.

    DKP Image + Media Inc. was a boutique creative agency serving a diverse portfolio of clients across print, digital, and marketing communications. As the agency’s primary Graphic and Production Designer, I led the design, production, and execution of creative projects from concept through final delivery.


  • • Served as the lead designer for agency clients, developing brochures, booklets, postcards, business cards, media kits, packaging, and other print marketing collateral.

  • • Managed multiple client projects simultaneously, ensuring 100% on time delivery while maintaining high standards for quality, brand consistency, and production accuracy.

  • • Oversaw print production workflows, collaborating with vendors and managing project specifications to ensure successful execution from design through press.

  • • Designed and maintained client websites and digital marketing assets, expanding agency capabilities beyond traditional print services.

  • • Developed email marketing campaigns and promotional materials that strengthened client relationships and contributed to ongoing project renewals and repeat business.

  • • Partnered directly with clients to understand business objectives, translate requirements into effective creative solutions, and deliver work that supported marketing and brand goals.

    • 8/2001 - 1/2010

    Lead Graphic Designer

    Campus Circle Media

    Campus Circle Media was a leading arts, entertainment, and culture publication distributed throughout Los Angeles County. As Lead Graphic Designer, I oversaw the visual design and production of weekly print and digital content while collaborating with editorial, advertising, and marketing teams.


  • • Designed and produced page layouts, feature spreads, promotional materials, and marketing collateral for a high circulation publication serving Los Angeles and the surrounding metropolitan area.

  • • Created cover designs and advertising campaigns for major film studios, record labels, and entertainment brands, including Twentieth Century Fox and Island Def Jam Music Group.

  • • Managed the layout and production of weekly publication issues, coordinating with advertisers, editors, writers, and creative contributors to ensure accurate and timely delivery.

  • • Directed the organization and integration of editorial, advertising, and visual content, maintaining design quality and brand consistency across all publication materials.

  • • Supported the publication’s digital transition by converting print content into web ready formats and designing graphics, banners, forms, and promotional assets for the company website.

  • • Contributed to the visual storytelling and reader experience of a publication reaching audiences throughout Los Angeles and surrounding communities.

    • 8/2000 - 12/2000

    Graphic Designer

    28th Street Magazine

    28th Street Magazine was a Los Angeles based arts and entertainment publication serving local readers, artists, musicians, and cultural organizations. As Graphic Designer and Production Lead, I managed the magazine’s visual identity and oversaw the design and production of monthly print and digital content.


  • • Responsible for overall visual aesthetic of the publication, ensuring a consistent and engaging brand identity across print and digital channels.

  • • Designed cover artwork, feature layouts, and editorial spreads for monthly issues while managing all aspects of production and print preparation.

  • • Created promotional materials including posters, flyers, advertisements, and event marketing collateral to support readership growth and community engagement.

  • • Developed web graphics, banners, and digital content to maintain and enhance the magazine’s online presence.

  • • Collaborated with editorial staff and contributors to transform content into compelling visual stories that reflected the publication’s arts and entertainment focus.

  • • Managed projects from concept through final production, balancing creative quality, deadlines, and print specifications for each issue.

    • 1998 - 2000

    BA Graphic Design

    Cal State Northridge

    1996 - 1998

    Associates Graphic Design

    Moorpark College

    Figma

    Microsoft PowerPoint and Office

    Adobe Photoshop

    Adobe Illustrator

    Adobe InDesign

    HTML/CSS/JavaScript

    Final Cut Pro

    Adobe After Effects

    HubSpot

    ClickUp

    Testimonials

    Clent Feedback

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    Alance has endless creativity. He’s the human AI pulling designs out of the aether. Very fast results with great communication.

    Daniel Lorsch

    CEO, My Tutor Anywhere

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    The UI designs were organized and exactly what we wanted. Alance has clear communication and fast delivery.

    Lynda Wellhausen

    Software Engineer, Retool

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    Alance is reliable. We had a lot of changes and he was able to take care of all of them without any delay.

    Cory Manning

    Marketing Coordinator, Bathing Brands